This is because it is very easy for you to control the nature and number of your followers as well as measure your twitter ROI.
However, people debate over whether you should give prominence to quality of Twitter followers over the quantity of followers. There are mixed reactions in regard to this issue, and most marketers find it a controversial issue to comment on. The answer you give to this question should be determined by your goals.
Either way, you need to have a good following in order to achieve the benefits of twitter marketing. The following are some of the reasons why Twitter followers matter now more than ever. Twitter followers help you to gather important information regarding your brand and also the industry in general. Trending news is published as soon as it is available, and relevant reports are also shared as soon as they are ready.
Tweets from influential people help mentor you in various aspects, depending on the quality of your followers.
If you are looking into how to buy Twitter followers, keep in mind this will lower the quality of them. In addition, you can always use the Twitter search facility to gain access to relevant topics within your industry. This, however, calls for thorough knowledge on the basics of twitter marketing.
You need to search for the relevant authorities within your industry and then add them in your follow list so as to access their tweets. You also need to learn how to use keywords to search for relevant information. Twitter followers keep you connected and updated. Tweets from the people or brands you follow will keep you posted on any recent developments, opportunities or even threats in the industry or towards your brand.
Source: (get followers on twitter) http://www.techsenser.com/2012/10/why-twitter-followers-matter-now-more.html